Straipsniai ir naujienos tema „UX, UI, design“

How UX Innovations Drive Higher Conversion Rates
6 min. skaitymas

How UX Innovations Drive Higher Conversion Rates

The current e-commerce market demands more than just traffic generation because competition is extremely high. Your website needs to convert visitors into customers. The power of Conversion Rate Optimization (CRO) and User Experience (UX) merge at this point. The combination of CRO UX strategies creates a perfect blend which turns basic online stores into successful […]

Borislav Kolibarov Borislav Kolibarov
Co-Founder | Managing Partner, MarmaLAB | E-Commerce Agency
Understanding GUI in E-commerce
3 min. skaitymas

Understanding GUI in E-commerce

Well-designed graphical user interfaces (GUIs), which serve as a bridge between users and online shopping experiences, are the cornerstone of successful e-commerce platforms. With thoughtfully designed visual and interactive elements, it makes navigation simple and transactions seamless. A strong GUI not only enhances user engagement but also drives conversion rates by creating an intuitive shopping […]

What is Wireframing in UX Design?
3 min. skaitymas

What is Wireframing in UX Design?

In UX design, wireframing is the process of creating a basic representation of a website or app showing how it works and is structured devoid of any particular design feature. Designers and other key players can use it as a preliminary draft to understand how the plan will look, how users will move about, and […]

Designing with AI: The Opportunities and Challenges of a New Era
2 min. skaitymas

Designing with AI: The Opportunities and Challenges of a New Era

The rise of artificial intelligence (AI) is transforming Design Thinking, a tool used for innovation. AI will not only drive technological evolution but also catalyze cultural and social change, altering the way we live, work, and think.

The Importance of Design in E-commerce
4 min. skaitymas

The Importance of Design in E-commerce

The e-commerce landscape is undergoing a rapid transformation. With the rise of social media, AI, and mobile-first shopping, online retailers are faced with a unique opportunity to redefine their brand experiences and stay ahead of the competition. In this article, we’ll explore the top e-commerce design trends that will shape the future of online shopping.